Chris Ritchie is a marketing professional with almost 25 years’ experience in a wide variety of sales and marketing roles. While much of that experience was gained in the technology industry, he has also worked in a wide range of other sectors, including sports marketing, the public sector, financial services, manufacturing, the food industry and professional services (including training and management consulting).

After many years in corporate life, Chris is now a director of two marketing businesses focused on driving revenue and building relationships for their clients. Sine Qua Non International focuses on experiential marketing, particularly sponsorships and sports, while Collumbell Communications offers marketing services to the technology sector. Together they share a common capability centred on the development and execution of marketing, PR, and event and hospitality programmes. Clients have included SanDisk, Hitachi, Accenture, Imation, Avaya, Nokia, Ducati, Dorna, Attenda, SmartTrust, AOMi and Sun Microsystems.

Chris received a BSc (Hons) at the University College of Wales, Aberystwyth, in 1984 and an MBA from Warwick University in 1995.